Several years ago, I decided to start using all the shopping rules I’d read
about in books and magazines. It seemed so easy. I would spend only $50 a week
on groceries, and receive rebate checks and free items in the mail every day.
But after a few months of diligently studying sale advertisements, saving
Universal Product Codes (UPCs), filing Proof of Purchase seals (POPs), filling
out forms, clipping coupons, and shopping according to “the rules,” my shopping
time doubled and I always seemed to be one UPC short of that great deal.
I decided to Break the Shopping Rules, or at least bend them so they’d better
suit my life. My shopping immediately became more productive, less
time-consuming, and less stressful. Here are shopping rules I love to break--or
at least bed.
Rule One: Shopping is an educational experience for your kids--take
them along and teach them to comparison shop and use coupons. How to break
it: Don’t take the kids! You’ll save money (no little voices begging for
sugary snacks or unnecessary items and distracting you from comparing prices),
and your sanity.
Rule Two: Shop during “off” hours when the stores are the least busy.
How to break it: Shop when a babysitter or your spouse is home to watch
the kids (see above). Even if the store is crowded, you’ll save time shopping
alone.
Rule Three: Arrange your shopping list according to how the store is
arranged. How to bend it: Also list the meals you’re planning to prepare,
so you know which items on your list are critical to the meal, how much you
need, and if you can substitute an ingredient. For example, one day I had green
peppers on my list and there was only one in the bin. From my meal plan I could
see that the pepper was going into the pot of chili I planned to prepare, and
one pepper would be enough. If I had been planning to make stuffed peppers, I
would have known to change my meal plan.
Rule Four: Buy only what’s on your list. How to bend it: If
there’s a great unadvertised special on something you can use in a main
dish--pork chops, for example--add it to your meal list, or plan to freeze them
for future use.
Rule Five: Don’t purchase prepared items like cut up lettuce, baby
carrots, skinless chicken breasts, and so on. How to break it: Before you
automatically pass up these items, remember that they require little or no
preparation, and that can be a life saver if the kids desperately need a snack
or you have unexpected guests for supper. Prepared items are also a healthy,
less expensive alternative to gas station snacks when you’re on a trip. To
offset the price, buy store brands, use coupons, and watch for specials.
Rule Six: Use as many coupons as possible. How to bend it:
Before you buy an item just because you have a coupon, ask yourself if it
would be cheaper to make from scratch, if a store brand would be cheaper, or if
you really want the item or are purchasing it just because you have a coupon.
Some people aren’t meant to be coupon queens, and I’m one of them! I find it
frustrating to clip coupons for everything, and in a rural area the selection is
limited and brands I have coupons for are not always available. I clip
high-value coupons for cereal and soap, and that’s all.
Rule Seven: Never clip coupons for snack items, prepared foods, and
other expensive items you don’t buy. How to bend it: Save high value and
buy-one-get-one-free coupons for these convenience items anyway. Occasionally
stores will offer the item at a very low price and then you’ll be ready to stock
up! Consider clipping coupons for new items as they may be promoted with very
low introductory prices.
Rule Eight: Save POPs, UPCs, and receipts, and get rebates and free
items. How to bend it: Like clipping coupons, I found that for the most
part, rebates aren’t for me. Despite the time I spent clipping and filing, I
could never seem to collect the required number of items before the offer
expired. But sometimes the effort is worth it; last year I purchased two,
36-roll packages of toilet paper for $5.98 each. I mailed in the required two
POPs and the receipt and got a $10 rebate! I got 72 rolls of toilet paper for
only $1.96!
Rule Nine: Only shop every two weeks or once a month. How to break
it: If you have the willpower to purchase only sale items, shop again if
there’s a fantastic sale on something your family uses a lot of, like cereal or
soda.
Rule Ten: Compare prices and specials and go to several stores, if
necessary, to get the best deals. How to break it: consider the amount of
time and gas it takes to drive across town to save 50 cents on coffee. Unless
the special is exceptional, you’re probably better off shopping at one store
where you’re familiar with the layout and sale cycle.
Use these rules and other tips and suggestions you gather from books,
magazines, and websites, as guidelines. Bend them, break them, throw them out
completely--make the “shopping rules” work for you!